CARPROOF has announced that it will change its name to Carfax Canada in October 2018 to better align with its U.S. equivalent, which is known as Carfax.
Both companies are owned by IHS Markit, which aims to leverage the globally known Carfax brand name in Canada in hopes of better serving its consumer and dealer customers.
“We want our customers to know that this is a change in name only,” said Shawn Vording, Vice-President of Automotive Sales at CARPROOF. “Our partners will still receive the comprehensive history and valuation information they have come to expect from CARPROOF. This decision was driven by our commitment to continuous growth and will allow us to provide better products and services to a greater audience,” he added.
CARPROOF, with its vehicle history, appraisal and valuation reports, is considered to be Canada’s “definitive source of automotive information.” The company reviews billions of data records from thousands of sources to provide used car buyers and sellers with products that allow them to make more informed decisions.
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